Do Pops Still Work in 2020? Q&A with Experts

Spread the love


Some will say that pop advertisements are too annoying. But isn’t it one of some methods to beat banner blindness and succeed in the world the place promoting is in every single place?

Popunders’ benefits communicate for themselves: low costs and large site visitors volumes, which undoubtedly makes them nonetheless alive in 2020. And now it’s one of many best codecs for changing.

The WealthyPops workforce has requested the affiliate internet marketing specialists on achieve earnings with this format, and, particularly:

What challenges you could face and keep away from widespread pitfalls.
How to decide on a suggestion to your pop advertisements marketing campaign.
How to decide on the fitting GEO.
Tips on touchdown pages for popunders, and extra.

Launch Pop Ads

Challenges and Mistakes

Pop advertisements are believed to be a great possibility to start out with because of their low bids. So in the primary place, we requested the affiliate entrepreneurs what challenges of pop campaigns they confronted and the way they dealt with them.

Luke Kling, the founding father of affLIFT, says the most important impediment will be the format itself.

As individuals don’t actually anticipate to see a popunder it is advisable to have a touchdown web page that may shortly catch their consideration earlier than they shut the window.

He additionally provides that certainly one of his widespread errors was establishing inaccurate focusing on settings.

With a pop marketing campaign, site visitors can come in actually fast so it’s important to double-check your settings earlier than the marketing campaign’s launch to not blow your finances on a unsuitable machine, for instance.

The WealthyPops specialists suggest setting prolonged focusing on choices like GEO, OS, Device, Browser language, New subscribers, and extra relying in your objectives for a wiser finances spending.

In flip, Nick Lenihan, an affiliate media purchaser for eight+ years, is bound that one of the crucial severe issues with pop advertisements is receiving loads of bot site visitors. But there are answers for that.

You can arrange so-called bot traps in your landings or use options supplied by many trackers.

Built-in anti-fraud options of advert networks are additionally turning into fairly widespread.

They are aimed toward detecting sources with bot site visitors and their speedy ban.


Affiliate marketer with 7+ years expertise Servando Silva thinks it’s exhausting to discover a actually good provide generally.

The purpose is that the provide must carry out nicely with this specific site visitors, to have a profound again finish payout, or else the marketing campaign will likely be stopped.




With KJ Rocker who’s a full-time efficiency marketer and mentor, we additionally talked about his first errors.

Some of them included launching pop advert campaigns with none advance analysis, not specializing in one vertical, and anticipating speedy success.




Colin Dijs is a founding father of Dijs University, and at the beginning, he recommends avoiding spending an excessive amount of too quick.

It’s finest to maintain sluggish and steadily work with a Three-day common on earnings.




Test Recommendations

Offers and GEOs

Despite the truth that pops can work in all GEOs, clearly, cultural and academic
variations could have an effect on the success of a selected provide.

So, our affiliate internet marketing specialists shared their approaches on how to decide on GEOs and provides correctly.

KJ Rocker suggests asking an advert community supervisor for provides or verticals working finest after which verify what provides your affiliate community can provide you.

Alternatively, you may take distinctive provides which might be promoted not so typically.

Servando Silva like many different professionals, in order to validate the information, prefers to verify any spy instrument like AdPlexity.

This means, you’ll discover out which verticals and landings are being launched in the meanwhile.

Speaking of specific verticals working finest with popunder advertisements, we’ve developed the last word listing from the solutions we’ve obtained:


The secret is easy: all of those verticals are mass interesting which with mandatory for pop advertisements. And principally, it is advisable to bear in mind “what you are selling and who you are selling to.”

As for the GEOs, the views various. For instance, KJ Rocker says that when you have a novel provide (removed from so-called confirmed ones), Tier Three international locations can convert completely, they usually have enormous volumes.

Colin Dijs agrees that Tier 2 and Tier Three international locations work nicely because of comparatively low prices and good conversion charges, with Sweepstakes as probably the most related vertical.
On the opposite, Nick Lenihan prefers Top Tiers as a result of typically, campaigns might be scaled extra right here, though all tiers can do nicely to some extent.

All in all, Tier 2 and three stand out by the massive site visitors volumes and might be simpler to work with. Tier 1 is usually a selection by extra skilled entrepreneurs: it’s typically related with much less site visitors and extra complicated conversions.

Run Pop Ads

Landing Pages

When it involves touchdown pages, there are some factors it is advisable to take note of: how to decide on a number for them, how they need to seem like to transform nicely, and if to make a pre-lander or not. We collected fast suggestions from our specialists as nicely under.

Landing pages ought to load quick, be easy, participating and if doable, additionally make the person take motion straight away, Servando Silva says. To make landers load as shortly as doable, use a CDN or find them near the situation you’re focusing on.

Most direct linked campaigns on pop site visitors are far more troublesome to make earnings with. It’s simpler to make more cash with a pre-lander or just spend much less cash whereas testing as a result of they can provide you extra details about the site visitors.

Alternatively, Luke Kling prefers to only direct hyperlink good provides as a result of closing dates he has. But if you’re a full-time affiliate marketer or need to be, constructing pre-landers is extra beneficial. You can use PureLander to start out.

When you get loads of site visitors quick your server could get sluggish and kill your conversions, and these companies assist to keep away from the issue.

One of the very best methods for pop touchdown pages is gamification as a result of it will get the person engaged.

Aggressive touchdown pages also can work nicely, however not all site visitors sources will let you use them.

Nick Lenihan thinks a VPS near the focused GEO generally could also be barely quicker. Though, it takes efforts and time to arrange.

Simple pages which have a transparent name to motion with out the person having to scroll can work nice.

Interactive pages (quizzes, survey, spin wheel, and so forth.) are additionally very efficient for sweeps even when the provide pages have already got these components.

That’s not all of the recommendations on working pop advertisements that we’ve put collectively. Once you be taught extra about all of the pitfalls at the beginning, you may transfer to an in depth marketing campaign setting, superior testing methods, and optimization.

All of those are matters which have been mentioned additional with much more affiliate internet marketing specialists and mirrored in the free e-book devoted to creating a marketer’s life simpler.

Learn extra, take a look at suggestions, and get earnings with WealthyPops. To launch pop advertisements, begin right here!