Adsterra Review: How to Properly Use It

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Wanna be a part of an advert community that may give you a return of 54% in your advert spend in 14 days or much less with minimal effort in your half?

Adsterra is a recent and vibrant advert community that’s been finely tuned to work consistent with the most recent affiliate affords.

It’s slick, easy-to-use and the right means to attain a hungry viewers that converts like loopy to your campaigns.

In this Adsterra evaluate, We’re gonna have a look at how the platform blew up to be the success it’s immediately, together with a quick overview of the important thing stats and figures, earlier than exhibiting you a step-by-step examine of precisely how you need to use Adsterra to make it rain.

Sound good?

Cool, let’s get to it!

Why Adsterra?

Adsterra is a brilliant advert community based in 2013 by a crew of affiliate entrepreneurs and site owners with over 20 years of expertise within the business.

What’s so cool in regards to the on-line advert community, and one of many issues that makes it so engaging to associates, is the emphasis on CPA advertising and marketing campaigns.

When it comes to turning a revenue with mainstream binary, app installs, gaming, software program, sweepstakes – together with a ton of different verticals – you’ll discover them laborious to beat.

They’re additionally one of many few advert networks that launch up-to-date case research that present how high associates are making financial institution with the platform.

Bonus tip: You can use these as a blueprint for the most effective affords, so that you don’t have to waste time testing your personal.

And, for those who like a problem, you’ll be able to even get a reward of $200 in case your success story is featured on the weblog!

In reality, when the strapline of an organization’s weblog reads ‘Affiliate Marketing and Website Monetization’, you understand you’re onto a very good factor!

This emphasis on internet affiliate marketing and a clear strategy to enterprise shortly resulted in Adsterra being hailed as top-of-the-line platforms of its variety within the business.

Within a yr the corporate had reached 1BN month-to-month impressions, with three,500 totally different site visitors sources, and it didn’t take lengthy for issues to begin getting actually loopy.

In 2015 the crew had grown to a powerful dimension of 122 workers and 2016 noticed the landmark determine of 10BN month-to-month impressions, which is sufficient to make your head spin.

So let’s soar ahead to have a look at immediately’s numbers and see how all this interprets into real-world stats.

Adsterra by numbers and info:

30B+ Monthly Impressions;
248 GEOs lined (Global);
100Okay+ Successful campaigns;
12Okay+ direct publishers;
8K+ manufacturers, associates, media businesses and advert networks;
All the cost fashions can be found: CPM, CPC, CPA, CPI, CPL, RTB;
Easy API integration;
Complex multistep system to defend companions from inappropriate site visitors;
Full concentrating on stock together with uncommon ones (i.e. Browser variations, OS variations, service, consumer lifetime, IP concentrating on);

Adsterra’s Partner Care Approach

Adsterra’s consumer assist crew is multilingual and pleasant, prepared to help seven days every week.

All Adsterra managers full their distinctive “Adsterra’s Partner Care Approach” course. They imagine: purchasers are their equal companions, that’s why they spend money on long-term relationships with companions.


The present performance of the Self-Service Platform makes it doable to run campaigns with no Manager. Still, anytime you want your Manager – he’s all the time right here to allow you to.

Along with some refreshing core values – Trust, Passion, Creativity, Innovation and Reliability- and a dedication to present artistic, distinctive and fascinating promoting campaigns to the world, I feel it’s protected to say that the Adsterra has made the massive league.

So let’s dive into the small print of how to use Adsterra to arrange your personal marketing campaign utilizing a case examine of our personal and learn how we made a revenue of $348 in beneath 14 days, with a beginning price range of simply $650.

Getting Started on Adsterra

First off, you’re gonna want to create a brand new account.

So head over to Adsterra now and click on on the registration hyperlink on the high.

Or, for those who’d slightly learn how we did it first and create your account later, that’s nice too.

Tip: Use an energetic messenger account so you’ll be able to join along with your community account supervisor. It’s one of many perks of belonging to the community and might pace up the method for you, so you can begin making financial institution instantly.

One of the issues we love about Adsterra is the elegant simplicity of the signup course of.

Right from the affirmation to the welcome e-mail, to creating my first marketing campaign, I all the time felt I used to be in protected fingers.

This is price a point out as a result of with Adsterra, it’s not simply the messaging that’s good; it’s your entire expertise from begin to end.

So let’s get began!

The Welcome Screen

Here you’ll discover a easy three step technique to getting your advertisements up and operating.

Step 1 Choose a cost technique and high up your steadiness;
Step 2 Create a marketing campaign by your self or with the assistance of a supervisor;
Step three Set up your conversions tracker.

We’ll be going over every of those steps in additional element however one of many neat issues in regards to the welcome display screen may be discovered within the ‘How to start getting traffic’ part proper on the high.

The motive?

Even although Adsterra is an SSP (self-serve platform) they don’t simply take your cash and depart you hanging.

You’ll get full assist from a private account supervisor who will assist develop personalised options and give you professional recommendation to improve your marketing campaign efficiency.

They’ll allow you to with which affords and verticals can provide the greatest outcomes, so be sure you don’t skip this part and get in contact along with your account supervisor instantly!

Need extra recommendation on how the SSP works?

Pull the pop-out tab on the browser window as soon as you’re logged in and voila! A full step-by-step information on how to refill your account steadiness, create, handle and edit campaigns will seem, as if by magic.

You may also open the off-canvas menu which gives you a top-down view of the assorted sections of the positioning.

This offers you entry from all the things to marketing campaign creation, stats, monitoring, and settings, so you’ll be able to navigate by the platform like a professional.

The Offer

For this marketing campaign, we selected a sweepstake provide.

We went with this as a result of sweepstakes affords are fast and straightforward to arrange and are identified to convert nicely.

This specific provide converts on SOI (single opt-in) at $2.60 / enroll.

Users solely have to submit their e-mail tackle, with no verification required, for the conversion to hearth.

Here’s a screenshot of the ultimate touchdown web page for the provide. (The one we selected was truly in English, however you get the concept).

The Lander

For this step, the advertiser determined to act in accordance to the next suggestion:

“When you create creatives and pre-lands, it is not recommended to excessively use effects such as flickering, glowing, and blinking, as they annoy users. It is better to use questionnaires, roulettes with prizes and mini-games.”

So, right here’s a have a look at the forms of pre-landers which can be excellent for selling sweepstake affords.

The spinning wheel – Instantly recognizable and excessive changing pre-lander for all sorts of sweepstake affords.

Win a worth – Another trendy traditional model lander that’s simple to create and will get customers to click on sooner than a digital camera on the Academy Awards.

Find the hidden prize – Like a scratch card solely with out the annoying silvery bits.

With slightly digging round yow will discover scripts for all these pre-landers without spending a dime on the web or you’ll be able to create your personal for those who’re feeling further courageous.

Some pre-landers additionally embrace alerts, which is a giant plus.

Alerts appeal to folks’s consideration to the pre-lander and forestall them from closing the web page too shortly.

Just attempt not to get too flashy, as that is seemingly to have the alternative impact and put folks off.

Creating Your First Campaign on Adsterra

So, as an alternative of merely strolling you thru the marketing campaign creation course of, I’m gonna swap to utilizing a stay check provide so you’ll be able to comply with together with precisely how the professionals set issues up.

But – simply earlier than I do this – you’ll see from the picture beneath that you simply’re gonna want to high up your steadiness in your account.

It’s up to you for those who do that earlier than or after you set issues up, however you’ll want to deposit no less than the minimal worth of $100 earlier than you can begin a marketing campaign.

As I’m eager to run by the method with you, I’ll depart the dialogue of cost strategies till later, however for those who wanna go and deposit some funds earlier than returning to learn the remainder of the article, now’s a very good time.

Go forward and click on on the Create Campaign button.

Here’s the place the magic occurs!

Let’s undergo every of the info fields required to arrange your campaigns.

General Setup

Campaign identify: For this ‘sweep_AU’ was entered because the advertisers have been selling a sweepstakes provide, as proven above.

Connection sort: You can flick between 3G and Wi-Fi solely enabled site visitors. For this provide, we selected ‘All Traffic’ however it’s your decision to select Wi-Fi solely, in case your lander has excessive bandwidth necessities.

Pricing sort: Adsterra permits for CPM, CPA, or CPC pricing fashions. For this provide, we went with CPA. This is efficient with Pop site visitors however for those who wanna use CPA with different codecs, converse to your account supervisor first to discover out what is feasible.

Ad unit class: Popunder, Web Push, or Native banner. As it is a sweepstakes marketing campaign, we’ve chosen to run it with popunder site visitors. As you understand, popunder site visitors is kind of blended, as there’s an opportunity that a number of the site visitors will include bots so it requires some further work to be executed.

Traffic sort: Mainstream, Adult, Mainstream + Adult (All). We selected mainstream for this provide, however when you have any grownup affords you wanna run, be at liberty to check them out!

Landing URL: This is to your pre-lander and it’s really useful to use domains that instill confidence within the consumer. For instance domains like “” have a tendency to have the next likelihood of conversion in contrast to domains resembling “” that are usually utilized by spammers.

Device format: Desktop, cellular, or pill. The advertiser selected to work with cellular site visitors solely for this provide, as per the suggestions on the provide web page. There are tons of helpful guides on internet affiliate marketing methods for each cellular and desktop site visitors which you’ll be able to learn to assist resolve on a method. One different motive you may want to separate your site visitors sources is so you’ll be able to keep extra focused in your campaigns.

Countries: The advertises selected Australia (AU) because the provide was restricted to only some GEOs. Adsterra permits you to manually choose a rustic or use bulk enter for a number of GEOs.

Budget restrict: You can allocate a check price range to see how the marketing campaign performs earlier than dropping a fats stack of money. For this marketing campaign, a complete price range of $400 was entered with a check price range of $100.

Start: Start instantly after approval, at a scheduled time or maintain inactive.


OS: For this marketing campaign, Android was chosen.

Browser: Select which browsers you wanna goal.

Browser language: Any particular languages you wanna goal – helpful for reaching expats overseas.

Carrier: Target particular community carriers.

Capping & Limits

Frequency capping: Impressions limits per consumer.

Limits: Budget caps over a time-frame.

Advanced Settings

Blacklist: Use blacklists to exclude placements out of your marketing campaign.

IP vary concentrating on: Include or exclude a set of IP ranges.

Here’s a screenshot of the preview of how the marketing campaign taken care of all the things had been arrange:

Tip: One neat function of Adsterra is the Smart Traffic Estimation device which is on the market for CPC and CPM pricing fashions. Use this to discover out the approximate quantity of impressions/day based mostly in your campaigns’ settings and opponents’ exercise.

Tracking Your Links

Setting up your monitoring hyperlinks is the key to success in any advertising and marketing marketing campaign.

The motive?

Without correct and appropriately structured monitoring hyperlinks, it’s practically not possible to keep worthwhile long run.

Read additionally: Best Affiliate Trackers & Platforms

You can consider this because the equal of taking a wild stab at nighttime about what number of miles your automotive does to the gallon or guessing what number of marbles are in a jar of every form, color and dimension.

Left unchecked, ultimately you’re both gonna end up stranded out in the midst of nowhere or find yourself throwing cash away unnecessarily.

Tracking helps you keep in command of your campaigns and make good selections about how to allocate your sources.

And it does this by offering you with detailed evaluation of exactly which advert spots and site visitors sources are performing the most effective for you.

Don’t but have a tracker?

Scoot over to our buddies at Voluum and we’ll get you arrange with a powerful 25% low cost on the most effective software program at the moment out there.

Adsterra has a CPA pricing mannequin – together with CPM, CPC, CPL, CPO, and CPI (PPI) – which you received’t give you the chance to use except you’ve got your tracker arrange beforehand, as you received’t give you the chance to see the conversions required for sending site visitors.

So right here’s how to arrange your monitoring in four simple steps:

Choose your postback sort – This may be easy postback, easy postback with payout variable or advanced postback with foreign money conversion. The final one is used for those who work with currencies aside from US .
Choose your monitoring system – We suggest utilizing Voluum, the main advert tracker. However, you’ll be able to test our listing of the most effective trackers.
Generate postback and set it up in your monitoring system.
Test your provide with the inbuilt device supplied. The conversion subid for Adsterra is ##SUB_ID_SHORT(motion)## and this should be included with the hyperlink. It is moreover really useful to use ##PLACEMENT_ID## so you’ll be able to observe site visitors from totally different sources.

If you want any assist with this contact your account supervisor at Adsterra who will stroll you thru the method

Optimizing Your Campaign

So now that you simply’ve bought the nuts and bolts of your marketing campaign all tightened down, it’s time to tweak the settings to maximize the efficiency potential.

This is a big subject for dialogue and covers all the things from writing killer advert headlines to testing CTA buttons in your touchdown web page.

If you’re fascinated by studying extra about optimizing your campaigns try the Mobidea Guide to Optimizing Campaigns on Exoclick which can train you ways to optimize like the professionals!

For this examine, two key optimization methods have been used.

Stage 1 (Raising the bid)

The preliminary bid for the price per acquisition pricing sort was $1.

The conversion charge was respectable sufficient after solely a few days of actively driving site visitors, however after some ideas from the account supervisor, the bid was raised to $1.eight so as to sustain with the competitors.

Remember that as you elevate the bid charge, your advertisements are routinely pushed to the entrance of the queue, shifting the rotation.

They’ll get proven extra usually and in increased performing advert positions.

As a end result, your advertisements would be the first ones that the consumer sees, so that they received’t be topic to banner blindness or frequency fatigue.

The consumer is then typically extra receptive to what they’re being proven, and the advert will usually have the next conversion charge.

Stage 2 (Placement blacklist)

A significant component that’s usually neglected by new associates is the setup of blacklists placements.

Here’s the place your tracker is useful.

It permits you to simply reduce off pointless site visitors and exclude baddies, resembling well-known isp-filled bots (Amazon, and so forth.) together with 90% of the low performing site visitors that we completely don’t want for our campaigns.

Think small web sites that on their very own can eat up to $1 of your price range most, however since there are such a lot of of them, you’ll be able to quickly get overwhelmed.

If you actually need to check these websites you’ll be able to, say for example, if their content material is extremely related to your provide however in any other case it’s greatest to depart nicely alone and reduce them off in the beginning – or on the optimization stage, because the advertiser did for this marketing campaign.

Mobile system concentrating on for all OS was left on and additional optimization was later carried out by blocking advertisements for customers which have Android model 5 or earlier put in.


Well, as a result of, in accordance to statistical knowledge, earlier Android variations are identified to have stability points, and it’s troublesome to say whether or not or not your lander will open on these customers’ telephones.

Post Optimization

So how nicely are you able to count on your marketing campaign to carry out after you’ve made all of your tweaks and it’s purring like a finely tuned Lambo?

Well, the reality is that this relies on plenty of elements.

But, as time goes on, as you collect extra knowledge on which verticals and affords carry out greatest with particular person site visitors sources and advert codecs, you’ll develop in confidence and earnings.

Check out the Adsterra weblog for real-world case research with mouth-watering ROIs that gives you a style of what’s achievable.

Let’s check out the outcomes of the advert marketing campaign we’ve been following up to now:

Traffic: Popunder by (UTM)

Offer: Mainstream Sweepstake

Period: 27.08.2019 – 08.09.2019

GEO: Australia (AU)

Spent: $649.eight

Revenue: $998.four

Profit: $348.6

ROI: 54%

And right here’s the uncooked knowledge from the stats display screen:

So with minimal testing and optimization, and a check price range of simply $650, this marketing campaign made a web revenue of $998.four for a complete revenue of $348.6.

Not too shabby!

Could you optimize this marketing campaign additional for even higher outcomes?


The level is that Adsterra got here by as a worthwhile site visitors supply for this sweepstake provide and resulted in a constructive revenue margin which may solely be a very good factor.

Finally, sweeps are a reasonably easy sort of provide.

However, they undergo from the downside that they will develop into out of date means too shortly.

Users shortly lose curiosity, and so the marketing campaign has to be stopped quickly after it was launched.

This makes scaling laborious.

Also, don’t neglect to think twice about your pre-landers!

Tip: Think rigorously about taking advanced cc-submit affords, as you in all probability received’t give you the chance to overtake your opponents and the marketing campaign may slip into unfavorable ROI. Which is unhealthy!

Good luck!

Offers, Verticals & Ad Formats

As you’ve seen sweepstakes are a sure-fire winner on Adsterra.

But you may also wanna attempt affords from a number of the verticals listed beneath:

App Installs

Check out the top-performing affords you’ll be able to run.

Along with Popunder advertisements, Adsterra additionally helps:

Web Push
Native Ads
Social Bar
Banners (Display)
Vast (Video)

Tip: Try out totally different advert codecs to your campaigns to see which carry out greatest to your affords.

Funding Your Account

The minimal deposit worth for Adsterra is $100.

Accepted cost strategies embrace Paxum, WebMoney, Bitcoin, Yandex Money, and Qiwi.

You may also make a cost on request by Visa, Capitalist, and wire switch.

You’ll give you the chance to see your cost historical past and add any required paperwork from this web page.

Want a Promo Code to assist get you began?

Use XENZX57S within the cost promo code part for a $50 bonus in your steadiness.

You will get $50 after you’ve got $150 in your steadiness.

Hurry up! This promo code is on the market till Jule 1, 2020.


The assist you get from Adsterra is fairly superior.

Not solely will they allow you to tweak your campaigns however they’ll additionally give you the chance to offer you some inside information that may make you worthwhile from the beginning.

The assist community consists of:

Live chat
Web Chat (8am – 5pm GMT)
Extensive assist recordsdata and guides

Whether you’re new and simply beginning out or need assistance with managing bigger volumes, Adsterra are an superior crew to have at your disposal.

Adsterra Verdict

Adsterra is a good place to begin for brand new affiliate entrepreneurs, and the emphasis on affiliate affords and excessive changing site visitors is a profitable system.

Could they be higher?

As with all advert networks, the standard of the publishers is crucial to turning a revenue.

After all, who desires to work with websites which have low site visitors quantity and an viewers that doesn’t resonate along with your affords.

That stated, Adsterra does an awesome job of sustaining good high quality publishers, however some smaller websites may lead to much less quantity and conversions from some GEOs.


CPC charges from $zero.001;
CPM charges from $zero.25;
Good alternative of advert codecs;
Can run affords with non-mainstream site visitors;
Great concentrating on choices;
Plenty of funding sources;
Worldwide coverage-


Some small associates can eat away at your sources.

Final Thoughts

Adsterra is a unbelievable community for entrepreneurs who’re targeted on affiliate affords.

They know the area nicely and have years of expertise in making all these affords successful.

The SSP is straightforward to use, and there’s greater than ample assist out there for those who want it.

Plus, with a low minimal deposit (and a $50 increase in your account for those who use our activation code) there’s a really low barrier to entry, even for brand new associates.

So what are you ready for?

Click the hyperlink beneath to begin testing your personal campaigns immediately, and switch your cash into candy money instantly!