Everywhere I look, Russell Brunson’s Traffic Secrets is being marketed and just lately I lastly determined to test it out. I’m going to be offering you with a abstract of that guide and my evaluation of it, and I’ve to say, it’s fairly an superior learn.
Let me simply shortly say that I like Russell, however don’t precisely suggest his applications resembling Click Funnels or different applications he’s launched to push that program. Aside from that viewpoint, I’ve nothing however good issues to say about Traffic Secrets and also you’ll see why shortly.
Quick report on Traffic Secrets:
Creator: Russell Brunson.
Price: I bought the kindle model for $zero.99. Hardcover and eBook variations can be found too.
Overall score: 9 out of 10 stars
I went into studying Traffic Secrets considering that I might in all probability simply be pitched Click Funnels and in reality, there was some point out of it, however that was like 1%.
The different 99% was nice story telling, case research and an superior blueprint for succeeding on-line and making a long run earnings at it. This guide is very really useful and I price it as one of many high three eBooks I’ve learn on web advertising and marketing.
What is Traffic Secrets? A abstract of it:
There are three important components to summarizing Traffic Secrets:
1) Russell Brunson’s Traffic Secrets talks about his historical past earning money with search engines like google and yahoo and paid advertisements and the way he realized to not depend on them as a result of they always undergo updates and coverage adjustments that usually find yourself screwing the little folks, whether or not it’s elevating advert prices or altering their guidelines for rating web sites organically.
2) Because you may’t depend on these choices long run, Russell advises nonetheless utilizing locations like Google search, YouTube, Facebook, and Instagram to get leads, and supplies particular blueprints for doing this, however the aim of those site visitors sources is to gather an e mail record by means of them to create your personal dependable site visitors supply (your e mail record) to make use of to promote to in area of interest markets you’re keen on, that additionally need assistance (hungry area of interest markets).
three) He teaches you to search out your ideally suited area of interest markets, and make the most of these site visitors sources to gather an e mail record after which promote them merchandise you personal or compile a military of affiliate entrepreneurs to do it for you. He additionally teaches about upselling and making long run earnings from this.
So in brief, these are the 7 stuff you study from Traffic Secrets:
1) You discover your ideally suited area of interest market that has a selected downside they want speedy options to (your dream clients he calls it).
2) You get worksheets that can assist you establish your dream clients and niches.
three) Russell Brunson additionally supplies his personal tackle researching what your dream viewers seems to be for on search engines like google and yahoo, so you may seize that viewers higher to develop you record and content material that they’ll see.
four) You discover folks in that area of interest by means of Google, YouTube, Facebook and Instagram.
5) Russell reveals you piggyback off every community through discovering authority web sites, channels and so forth and mainly utilizing the identical concepts they do when it comes to what content material they create, however to make yours distinctive and higher, so you will get the site visitors. This is named discovering your “Dream 100”.
6) Russell teaches you the artwork of making a small priced product to get folks in your record to purchase it, however then to up-sell them so that you get extra fairness from that product.
7) You learn to then additionally rent affiliate entrepreneurs to promote that product so that you can scale the enterprise.
Where I agree with what Traffic Secrets teaches (professionals):
1) Russell is true when he says search engines like google and yahoo and paid advert networks change the foundations and ultimately it hurts the little individuals who can’t afford to make use of them.
2) Russell is considerably proper in my view when he says that an e mail record is the best choice for achievement.
three) Russell is spot on when he talks about discovering area of interest audiences which have ache, or want options to issues in addition to discovering your area of interest, as these are all the time the evergreen niches that may make you cash.
four) Russell’s method to earning money from YouTube, Facebook, Google and Instagram is sort of superior and I realized varied new methods so as to add to my on-line enterprise.
Where I disagree with what Traffic Secrets teaches (cons):
1) Search engines and paid advert networks have gotten more durable to make use of, however that has not cancelled out the chance. I nonetheless use these locations actively and if you will discover good, low competitors niches (which there are a lot of off), it’s nonetheless very potential to get good site visitors from them and depend on this to make you cash.
2) As for e mail advertising and marketing, he’s principally proper, however passive earnings on-line isn’t as straightforward as proudly owning a listing, particularly since that’s itself a tough enterprise to run with no ensures. Making recurring affiliate gross sales or always tapping into an evergreen area of interest market can present you a passive earnings with out having to begin an e mail record.