From National Black Business Month to product-focused options, August provides content material entrepreneurs many alternatives to attach with their viewers of shoppers.
Content could be one of the vital highly effective types of trendy advertising and marketing. A enterprise that creates content material, publishes that content material, after which promotes it has the potential to draw, interact, and hold prospects. Its web site might carry out higher in search engine rankings, and its social media posts might achieve followers and followers. And the content material may instill a way of reciprocity in its viewers.
What follows are 5 content material advertising and marketing concepts your enterprise can use in August 2020.
1. National Black Business Month
Good content material advertising and marketing is akin to good journalism. Content advertising and marketing differs from information, nonetheless, in that it must be extra impartial and extra optimistic when potential.
Few on-line retail companies will need to write about latest protests or analyze the specifics of a given case of racial bias or violence as a part of a content material advertising and marketing marketing campaign. However, some race-related subjects may make sense.
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August is National Black Business Month. It offers content material entrepreneurs a possibility to acknowledge the significance of African-American-owned companies and encourage insurance policies that allow entrepreneurship.
So for your organization’s August advertising and marketing, contemplate creating an article, video, or podcast that profiles an African-American-owned provider or vendor. Ask how the enterprise began and what differentiates it from opponents. You may even checklist a few of its merchandise that your retailer sells.
2. American Adventures Month
Travel articles often describe attractive locations, even when it’s not at all times potential or sensible to get there.
This means you’ll be able to create articles about touring the Americas, vacationing, and planning household adventures in honor of American Adventures Month with out essentially worrying about whether or not the pandemic will probably be over by August and journey is a good suggestion.
Remember to at all times relate your content material to the merchandise your enterprise sells. So a web based trend retailer may create an article about the very best South American cruises since vacationers might be desirous about what to put on on the journey, too.
You can write about adventures in August, even if you happen to’re unsure what kind of journey will probably be open and obtainable. Photo: Kelsey Knight.
Similarly, an ecommerce store promoting kitchen provides can be justified in writing, say, an article entitled “15 Amazing Wine Tasting Adventures in California” since gourmands typically love wine.
The key’s to create posts which are participating and fascinating to the type of of us who’re seemingly to purchase from your enterprise.
In August 2020, the coronavirus economic system will seemingly stay a significant concern for your prospects. Thus your August content material advertising and marketing may supply finance-related concepts, suggestions, or recommendation. The objective is to supply your prospects and prospects with helpful information they’ll apply to their scenario.
Money and funds are at all times well-liked subjects. Plus, prospects will admire your organization if you happen to save them cash. Photo: Sharon McCutcheon.
Here are a number of potential article titles paired with an instance ecommerce enterprise.
Auto elements retailer: “5 Ways to Lower Your Car Payments Now”
Children’s clothes retailer: “10 Apps to Help You Save for College”
Furniture store: “7 Signs It’s Time to Refinance Your Home”
Fine artwork boutique: “Why Millionaires Invest in Art and You Should Too”
Power device purveyor: “10 Helpful Tax Deductions for Contractors”
four. Product Pitches
At the time of writing, males’s trend retailer Mr Porter was providing a 1.69-ounce bottle of 111Pores and skin Celestial Black Diamond Emulsion for $800 or roughly $473 per ounce. That was roughly a 3rd of the worth of an oz of gold and greater than 23 instances the worth of an oz of silver.
To purchase merchandise like this, customers want a good amount of money and a superb purpose. Mr Porter provides a number of the latter in an article titled, “Five Luxury Grooming Products That Are Worth The Investment.”
Each of the dear merchandise is described intimately with a give attention to the advantages. What’s extra, the article reads much less like a product description and extra like a evaluation you may discover in a trend journal.
For your enterprise’s August content material advertising and marketing, contemplate writing an article that reads like an neutral product evaluation. The pitch doesn’t should characteristic costly objects, however it ought to deal with your merchandise like they’re distinctive. Here are a number of journal articles for inspiration.
5. An Expert’s Guide
My closing thought for August 2020 can also be impressed by Mr Porter’s The Journal, which is a superb instance of retail content material advertising and marketing.
For this suggestion, nonetheless, as an alternative of expensive-but-worth-it grooming provides, contemplate the instance of The Journal’s skilled guides.
The Journal has many articles with titles that start with “An Expert’s Guide,” “The Expert’s Guide,” or comparable. The guides sometimes tackle trend, grooming, journey, or way of life.
Here are 9 examples, in no order.
For your retailer’s August 2020 content material advertising and marketing, contemplate beginning a sequence of skilled guides for your viewers of potential prospects.