20 Top Private Label Brands from Amazon

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In 2009, Amazon quietly started to supply batteries underneath AmazonFundamentals, its personal model. Today, Amazon has roughly 400 private-label manufacturers for 23,000 merchandise. Amazon additionally has a whole lot of Amazon Exclusives model companions by means of its Amazon Accelerator (“Our Brands”) and Amazon Launchpad packages.

For retailers, Amazon’s portfolio of personal label and partnered manufacturers current vital competitors in search outcomes, as Amazon offers area to its personal merchandise — “Featured from our brands” or “Top rated from our brands” — over sponsored adverts and natural search. However, monitoring Amazon’s manufacturers is a chance for retailers to be taught from the most important on-line service provider.

Here is an inventory of prime personal label manufacturers from Amazon. The information is from Marketplace Pulse analysis, which analyzed over 400 Amazon manufacturers. The manufacturers are sorted by the whole variety of buyer opinions, as, on common, three to five % of models offered generate opinions for these manufacturers. I additionally used the Jungle Scout Chrome extension for added analysis on best-selling gadgets.

Top Amazon Private Label Brands

AmazonFundamentals is Amazon’s best-selling personal label model, providing important residence items, workplace provides, and tech equipment since 2009. The model additionally presents merchandise for the kitchen, residence enchancment, and pets. 1,352 merchandise; 839,260 opinions; $29.70 common worth.


Amazon Collection sells a variety of bijou, from reasonably priced earrings and charms to costly engagement and wedding ceremony items. It presents essentially the most merchandise of Amazon manufacturers. The prime vendor is a pair of Swarovski Zirconia earrings. four,088 merchandise; 113,149 opinions; $221.08 common worth.

Amazon Essentials presents snug and reasonably priced clothes for the complete household. It additionally sells plus dimension clothes, child garments, and equipment. 464 merchandise; 68,941 opinions; $19.32 common worth.

Pinzon sells bedding and towels. Launched in 2009 (together with AmazonFundamentals), Pinzon was one in all Amazon’s first personal label efforts. 84 merchandise; 30,354 opinions; $47.01 common worth.

Solimo presents on a regular basis family items for much less, from private care to pet merchandise and family necessities. Solimo launched in 2009, one other of Amazon’s preliminary personal label manufacturers. 521 merchandise; 25,724 opinions; $11.89 common worth.



Amazon Elements is a well being model that sells multivitamins, minerals, and natural and botanical dietary supplements. 37 merchandise; 23,940 opinions; $15.49 common worth.

Goodthreads sells denim denims and informal clothes for women and men. Its prime vendor is “The perfect Crewneck T-Shirt.” 214 merchandise; 20,413 opinions; $26.30 common worth.

Daily Ritual is a girls’s trend model that focuses on stylish and trendy casualwear staples. 316 merchandise; 17,zero33 opinions; $22.98 common worth.

Lark & Ro is a girls’s trend model that provides up to date “work-to-wow” clothes. It focuses on elevated necessities with day-to-night versatility. 607 merchandise; 16,328 opinions; $46.74 common worth.

Lark & Ro

Lark & Ro

Mae sells girls’s sleepwear, swimwear, lingerie, bras, and underwear. 254 merchandise; 15,914 opinions; $19.17 common worth.

Mama Bear sells merchandise for infants and children, reminiscent of child meals, multivitamins, and delicate laundry detergent. The model launched in 2018 with diapers, which have been beforehand provided by Amazon Elements. 94 merchandise; 15,271 opinions; $20.28 common worth.

Presto! is a model that sells family necessities reminiscent of rest room paper and paper towels. The model’s first product was laundry detergent, which launched in 2017. 12 merchandise; 9,763 opinions; $15.87 common worth.

Stone & Beam is a house and kitchen model that sells traditionally-inspired, rustic-style furnishings and residential merchandise, reminiscent of lighting, rugs, and kitchenware. 586 merchandise; 9,035 opinions; $277.02 common worth.

Happy Belly is Amazon’s personal label model for packaged meals. Launched in 2016 with packaged nuts and granola mixes, Happy Belly expanded in 2019 with the supply of perishable dairy merchandise. 47 merchandise; eight,626 opinions; $9.51 common worth.

Happy Belly

Happy Belly

365 Everyday Value is the shop model of Whole Foods Market, which Amazon acquired in 2017. Following the acquisition, non-perishable 365 Everyday Value merchandise turned obtainable on Amazon. The model gives high quality pure and natural merchandise for, it says, the very best worth. 1,115 merchandise; eight,442 opinions; $three.92 common worth.

Mountain Falls sells well being, magnificence, and private care merchandise — all manufactured by Vi-Jon, a 100-year-old customized producer and distributor in St. Louis, Missouri. Its prime vendor is Mountain Falls Epsom Salt. 244 merchandise; eight,062 opinions; $16.33 common worth.

Rivet is a furnishings model that sells mid-century and industrial fashionable design at reasonably priced costs. Its prime income generator is the Rivet Revolve couch with a reversible sectional chaise. 590 merchandise; 7,041 opinions; $198.21 common worth.

Cable Stitch is a girls’s trend model that focuses on sweaters and cable knit clothes. 116 merchandise; 5,120 opinions; $49.88 common worth.

Buttoned Down is a males’s trend model that sells gown garments with premium materials and suits at reasonably priced costs. Launched in late 2016, Buttoned Down was one in all Amazon’s first personal attire manufacturers completely for Prime Members. 92 merchandise; 5,071 opinions; $42.55 common worth.

Buttoned Down

Buttoned Down